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Comparison

TrueTracked vs Wicked Reports

Both are first-party attribution tools that send conversions back to your ad platforms. Wicked Reports is built for serious paid budgets, from $499/mo. TrueTracked is self-serve, set up in about 5 minutes, from $39/mo. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
Wicked Reports
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The short version

What each tool actually is

TrueTracked

TrueTracked

Self-serve tracking + attribution

TrueTracked installs from a Shopify app, a WordPress plugin or one script in about 5 minutes. Meta Conversions API is on every plan from $39/mo, enriched with SignalBoost™, alongside Google Ads, TikTok, GA4 and ChatGPT Ads, and the attribution dashboard is $79/mo. 14-day free trial, no card.

Wicked Reports

Wicked Reports

Attribution for serious paid budgets

Wicked Reports is first-party, click-based attribution with twelve years of history, built for agencies and operators running serious paid budgets. Plans start at $499/mo, priced on your last 12 months of revenue, with Meta Conversions API as a $199/mo add-on below its $999 plan and a 3x guarantee in place of a free trial.

Head to head

TrueTracked vs Wicked Reports, feature by feature

TrueTrackedTrueTracked
Wicked ReportsWicked Reports
Getting startedSelf-serve, about 5 minutesSetup time not listed
Attribution dashboard from$79/mo$499/mo (Measure)
Meta Conversions APIEvery plan, enriched with SignalBoost™$199/mo add-on, included from $999/mo
Free trial14-day, no cardNot listed; 3x guarantee instead
Cookie consent and Google Consent Mode v2Built in: major consent tools (CMPs) + Consent Mode v2Not listed; cookieless mode on request
Built forAny business running ads, ecom and lead genAgencies and operators with serious paid budgets, in its own words
Server-side tracking only$39/mo (500 orders)Not listed
Pricing based onOrders or monthly revenueLast 12 months of gross revenue
Google Ads conversionsYes (Enhanced Conversions)
TikTok
GA4Sends conversions to GA4Not listed as an integration
ChatGPT AdsNot listed
Lead gen sourcesGoHighLevel, Stripe, ThriveCart, WordPress formsStripe, plus API and Zapier
Custom tracking domainEvery planNot listed
Post-purchase surveyFrom $79/moNot listed
Best fitEcom + lead gen businesses of any sizeLarger brands and agencies with big ad budgets

Set up in about 5 minutes, attribution from $79/mo, Meta Conversions API on every plan. Wicked Reports starts at $499/mo, plus $199/mo for Meta Conversions API.

Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.

Where we win

Where TrueTracked comes out ahead

Set up in about 5 minutes

Self-serve from a Shopify app, a WordPress plugin or one script, then connect your ad platforms. No calls needed to get started.

Attribution from $79/mo

TrueTracked's attribution dashboard is $79/mo. Wicked Reports starts at $499/mo, priced on your last 12 months of revenue.

Meta Conversions API on every plan

Included from $39/mo and enriched with SignalBoost™. On Wicked Reports it is a $199/mo add-on below the $999/mo plan.

Try it free for 14 days

Connect your site and compare attribution on your own data before you pay, with no credit card. Wicked Reports lists a 3x guarantee rather than a trial.

Being honest

When Wicked Reports is the better pick

Wicked Reports goes deep on lifecycle attribution, and for a large brand with long sales cycles across email and SMS it can be the right call. Stick with Wicked Reports if:

  • You need long-window lifecycle attribution across email and SMS
  • You want cohort and LTV reporting with lifetime lookback
  • You sell on Amazon and want that revenue in the same view
  • You value its 3x guarantee and twelve years of attribution history

If you want to be set up in minutes, pay from $39/mo, get Meta Conversions API on every plan and try it free first, TrueTracked is the better fit.

Switching

How to switch from Wicked Reports

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install TrueTracked

Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your Wicked Reports setup carries on untouched.

3

Compare the two side by side

Wicked Reports keeps running while TrueTracked fills its attribution dashboard. You compare both on real data before you commit to anything.

4

Make the switch

Turn off Wicked Reports' Signal sends to your ad platforms, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.

TrueTracked vs Wicked Reports, answered

Common questions about choosing between TrueTracked and Wicked Reports. Still unsure? Reach out and we'll give you a straight answer.

For most businesses, TrueTracked is the best Wicked Reports alternative: it is self-serve and set up in about 5 minutes, its attribution dashboard is $79/mo against Wicked's $499/mo entry plan, and Meta Conversions API is on every plan, enriched with SignalBoost™. Hyros is the closest like-for-like for long-window, high-ticket attribution, Triple Whale fits Shopify brands that want a broad analytics suite, ThoughtMetric fits e-commerce brands that want every feature on every plan, and AnyTrack is built mainly for affiliate marketing and ad networks.

As of October 2026, Wicked Reports starts at $499/mo (Measure, for up to $2.5M of revenue a year), then $699/mo and $999/mo, priced on your last 12 months of gross revenue. Meta Conversions API is a $199/mo add-on below the $999 plan. TrueTracked starts at $39/mo for server-side tracking and $79/mo for the attribution dashboard, with Meta Conversions API included on every plan.

Wicked Reports' site does not list a free trial. It offers a 3x guarantee instead: three times your subscription in logged decisions within 90 days, or it is free until you get there. TrueTracked has a 14-day free trial with no credit card required.

TrueTracked is self-serve and takes about 5 minutes: install the Shopify app, the WordPress plugin or one script, then connect your ad platforms. Wicked Reports does not state a setup time; its help docs walk through adding its tracking script, connecting each ad platform, and adding its URL parameters to your ads.

In TrueTracked, yes, on every plan from $39/mo, and every conversion is enriched with SignalBoost™. In Wicked Reports, Meta Conversions API (Advanced Signal) is a $199/mo add-on on its Measure and Scale plans, and included on Maximize at $999/mo.

Wicked Reports describes itself as built for agencies and operators running serious paid budgets, and its plans start at $499/mo. If you are a smaller store or lead gen business, TrueTracked gives you server-side tracking from $39/mo and attribution from $79/mo, self-serve.

Wicked Reports' site does not mention lead generation; it connects to Stripe and offers an API, Zapier and webhooks for other platforms. TrueTracked tracks leads from GoHighLevel funnels, Stripe, ThriveCart and WordPress forms out of the box.

Yes. TrueTracked sends conversions to GA4 as well as Meta, Google Ads, TikTok and ChatGPT Ads. Wicked Reports does not list GA4 as an integration.

Wicked Reports is a first-party, click-based marketing attribution tool with twelve years of history. It describes itself as built for agencies and operators running serious paid budgets, and its plans start at $499/mo, priced on your last 12 months of revenue.

Wicked Reports' integrations page lists Meta, Google Ads, TikTok, Pinterest, Snap and Microsoft, with Shopify, BigCommerce, Stripe, Amazon and Klaviyo on the store side. TrueTracked sends conversions to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads, and offline conversions to Microsoft Ads.

Yes, and it is the closest like-for-like: both focus on long-window attribution for high-value customers. Hyros ties touchpoints to a person across devices and into calls and CRM records, and it is priced behind a sales call. TrueTracked is the lighter, self-serve option, from $39/mo.

It depends on what you need. If you want fast setup, a lower price, Meta Conversions API on every plan and a free trial, TrueTracked is the better fit. If you need long-window lifecycle attribution across email and SMS, with cohort and LTV reports, Wicked Reports goes deeper.

Yes, on every TrueTracked plan. Connect Meta, Google Ads, TikTok and GA4 together, and each one gets conversions enriched with SignalBoost™.

Yes. Install the Shopify app or the WordPress plugin, or paste one script, then connect your ad platforms. There is no code to write and no Google Tag Manager setup to build.

No. The tracking script loads asynchronously, so your pages do not wait for it to load.

Yes. The Custom plan is for businesses with $500K or more in monthly attributed revenue, or more than 2,000 orders a month. Book a demo and we will scope it with you.

Yes. TrueTracked reads consent from your cookie banner, with Cookiebot, OneTrust, CookieYes, Usercentrics, CookieFirst, CookieScript, Cookie Information, Consentmo, Pandectes and Shopify's own banner supported, and one switch turns on Google Consent Mode v2 for GA4 and Google Ads. Wicked Reports' help docs describe a cookieless tracking mode that its support team enables on request; its site does not list Consent Mode v2 or consent-tool integrations.

When long-window lifecycle attribution across email and SMS is the core need, with cohort and LTV reports and lifetime lookback, or when you want Amazon revenue in the same view. Wicked has twelve years of history in that niche.

SignalBoost™ recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding. It is included on every TrueTracked plan, with nothing to configure.

Yes. Install TrueTracked with TrueSignal switched off and it only reads, while Wicked Reports keeps running. Compare both on your own traffic, then turn off Wicked's Signal sends and switch TrueSignal on, so the two are never sending at once.
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