TrueTracked vs Hyros
Both track your ads server-side. The difference is price, setup, and who each one is built for. Here's the honest, feature-by-feature comparison so you can pick the right one.
What each tool actually is
TrueTracked
Focused attribution + tracking
TrueTracked sends server-side, first-party conversion events to Meta, Google Ads, TikTok, and GA4 and gives you a full attribution dashboard, self-serve from $39/mo. Built for marketers who want accurate numbers without an enterprise contract or a sales call.
Hyros
Enterprise identity + call attribution
Hyros is an attribution platform built around identity-level tracking, tying every touchpoint to a person across devices and into calls and CRM records. Powerful for high-ticket, call-closed funnels, and priced and gated behind a demo accordingly.
TrueTracked vs Hyros, feature by feature
| TrueTracked | Hyros | |
|---|---|---|
| Pricing starts at | $39/mo · $79/mo full attribution | $230/mo |
| Price to track $50k/mo revenue | $79/mo | ~$351/mo |
| Server-side tracking | Enriched | Basic tracking |
| First-party attribution | ||
| Meta · Google Ads · TikTok · GA4 | ||
| Choose which events you track | Auto-only | |
| Self-serve setup (~5 min) | ||
| Support | Fast, personal (self-serve or guided) | Setup call required |
| Free trial | 14-day, no card | Demo required |
| Best fit | Any business running paid ads (ecom + lead gen) | High-ticket, phone-closed funnels |
That's over 4x less to track the same $50,000 in monthly revenue.
Pricing and features as of July 2026, from each vendor's public pricing pages. Hyros figures use its annual-billing rates. Hyros has no $50k tier; its “up to $83k” tier is $583/mo, and the ~$351/mo shown prorates that tier to $50k of tracked revenue for a like-for-like estimate. Plans change over time, so check the latest before you decide.
Where TrueTracked comes out ahead
Lower, predictable price
Flat pricing by attributed-revenue tier. About $79/mo to track $50k in revenue versus roughly $351 on Hyros, over 4x less.
Live in about 5 minutes
Self-serve setup with no mandatory demo or onboarding call. Install the pixel, connect your platforms, and go.
Enriched server-side tracking
First-party events sent straight to Meta, Google Ads, TikTok, and GA4, so ad blockers and iOS/Safari privacy can't strip your conversions.
Control over your events
Choose which standard events you track instead of relying only on automatic tracking, so you decide what counts.
When Hyros is the better pick
Hyros isn't a weak product, it's a specific one, built for funnels where someone clicks an ad in March and closes on a call in May. Stick with Hyros if:
- Your sales happen only over phone calls
- You run high-ticket or coaching offers
- You need deep call and CRM attribution tied to each person
- A dedicated analyst is worth several hundred a month to you
If your conversion is a checkout or a form, your sales don't close on the phone, and you'd rather start self-serve than book a demo, TrueTracked is the better fit.
How to switch from Hyros
Move over without a tracking gap. TrueTracked runs in parallel until you're ready, so most teams are fully switched in an afternoon.
Install the pixel
Add the TrueTracked pixel to your site. It starts capturing sessions, touchpoints, and click IDs right away.
Connect your platforms
Enter your Pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4, the same platforms you run through Hyros.
Verify in test mode
Confirm events land correctly in each ad platform. TrueTracked runs alongside Hyros, so there's no tracking gap.
Go live & cancel Hyros
Turn off test mode, then switch Hyros off. Every conversion is now tracked server-side with enriched data.
TrueTracked vs Hyros, answered
Common questions about choosing between TrueTracked and Hyros. Still unsure? Reach out and we'll give you a straight answer.
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