Know What You Actually Keep
Revenue is vanity. Profit is reality. TrueTracked gives you the full picture: ad spend, product costs, and business expenses, so you optimize for what actually matters.
Net Profit Per Order
See revenue, ad spend, product cost, and custom expenses combined into a single net profit number for every order.
Automatic Cost Sync
TrueTracked syncs product or service costs directly from your connected store. No manual entry. Your cost data stays current automatically.
Manual Cost Overrides
Override any product cost with your own value when catalog cost data is missing or needs adjustment.
Custom Expenses
Add recurring costs (agency fees, SaaS tools) or one-time expenses (production, photoshoots) to your profit calculations.
Profit ROAS
Stop optimizing for revenue ROAS. TrueTracked shows profit ROAS so you see which campaigns actually make money.
Product-Level Margins
See costs and margins per product variant. Identify your highest-margin products and double down on what works.
Built for Real Business Margins
Every feature is designed to give you an accurate, complete picture of your profitability. No spreadsheets required.
Import product costs from your store or enter them manually. TrueTracked keeps them synced automatically.
Revenue minus ad spend minus COGS minus expenses. No guessing what you actually made.
Cost data syncs directly from your product catalog. Zero manual work required.
Update a product cost and TrueTracked picks it up automatically. No re-entry needed.
Override any cost, add any expense. Your profit tracking adapts to your business.
Cost and expense data is isolated per organization and never shared.
How It Works
Set up profit tracking in four simple steps and start seeing real margins immediately.
Connect Your Store
Link your store or website. TrueTracked syncs your product catalog and costs automatically.
Add Custom Expenses
Enter agency fees, SaaS subscriptions, and other business costs. Set them as recurring or one-time.
Review Product Costs
Confirm or override any product costs. Manually add costs for products missing catalog data.
See Net Profit
Every order shows net profit: revenue minus ad spend, COGS, and expenses.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.