TrueTrackedTrueTracked
Comparison

TrueTracked vs Stape

Both get conversions to your ad platforms server-side. Stape hosts the server and you build the Google Tag Manager setup on it. TrueTracked does the whole job for you, with enriched events and an attribution dashboard. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
Stape
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The short version

What each tool actually is

TrueTracked

TrueTracked

Tracking + full attribution, managed for you

TrueTracked installs from an app, a plugin or one script and sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo. It adds a full attribution dashboard from $79/mo, works for ecommerce and lead gen, and keeps the platform integrations up to date for you.

Stape

Stape

Hosting for server-side Google Tag Manager

Stape hosts server-side Google Tag Manager containers, priced by server requests, from $20/mo. You build the tags and triggers in GTM and keep them working, or pay Stape for setup from $1,100 and Care plans from $99/mo on top of hosting.

Head to head

TrueTracked vs Stape, feature by feature

TrueTrackedTrueTracked
StapeStape
Who builds and maintains itTrueTracked, from an app or pluginYou: containers, tags, triggers, then updates
Plan or hosting from$39/mo$20/mo hosting
Setup done for youPlug and play, no setup feeFrom $1,100 (Stape Care)
Ongoing maintenance and updatesIncludedFrom $99/mo (Stape Care)
DNS changes requiredNo, custom domain optionalCustom domain via DNS records
Server-side eventsEnriched with SignalBoost™What your GTM tags send
Meta · Google Ads · TikTok · GA4
Attribution dashboardFrom $79/mo
Pricing based onOrders or revenueServer requests
Free trial14-day, no cardFree plan, no card
Best fitEcom + lead gen, no GTM workTeams with GTM skills or an agency

Stape's hosting costs less. The setup and upkeep do not: from $1,100 to set up and from $99/mo to maintain, on Stape's own pricing.

Pricing and features as of October 2026, from each vendor's public pages.

Where we win

Where TrueTracked comes out ahead

Nothing to build or maintain

No server container, tags or triggers. Install TrueTracked from an app or plugin, and we keep the ad platform integrations up to date when platforms change.

No setup fee, no maintenance plan

From $39/mo, all in. With Stape, a done-for-you setup starts at $1,100 and Care plans for maintenance start at $99/mo, on top of hosting.

Enriched with SignalBoost™

Recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding.

Attribution, not only delivery

Stape moves events to ad platforms. TrueTracked also shows which ad, campaign and channel drove each sale, with customer journeys, from $79/mo.

Being honest

When Stape is the better pick

Stape is good, low-cost hosting, and for a team that already lives in Google Tag Manager it can be the right call. Stick with Stape if:

  • You have a GTM specialist or an agency who builds and maintains your server container
  • You want full control over every tag, trigger and variable
  • You run server-side tagging for analytics and many tools, not only ad conversions
  • You need regional hosting, SSO or custom legal terms for a regulated business

If you want server-side tracking and attribution for ecommerce or lead gen without building or maintaining a GTM setup, TrueTracked is the better fit.

Switching

How to switch from Stape

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install TrueTracked

Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your Stape container carries on untouched.

3

Compare the two side by side

Stape keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.

4

Make the switch

Pause the ad platform tags in your Stape server container, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with no container left to maintain.

TrueTracked vs Stape, answered

Common questions about choosing between TrueTracked and Stape. Still unsure? Reach out and we'll give you a straight answer.

If you want server-side tracking without building and maintaining a Google Tag Manager setup, TrueTracked is the best Stape alternative: it installs with an app, a plugin or one script, sends enriched conversions to Meta, Google Ads, TikTok and GA4 from $39/mo, and adds a full attribution dashboard from $79/mo. WeTracked fits Shopify and WooCommerce stores that only need low-cost tracking, AnyTrack is built mainly for affiliate marketing and ad networks, Triple Whale fits Shopify brands that want a broad analytics suite, and Hyros fits high-ticket funnels closed on calls.

Stape's hosting is, from $20/mo against TrueTracked's $39/mo, as of October 2026. Hosting is only part of the cost, though. With Stape you build and run the setup in Google Tag Manager yourself, and Stape's own service to do it for you starts at $1,100, with Care plans for maintenance and updates from $99/mo on top of hosting. TrueTracked's price covers the integrations, with no setup fee and nothing to maintain.

No. TrueTracked installs with the Shopify app, the WordPress and WooCommerce plugin, or one script on any site. There are no server containers, tags or triggers to build. You can still install it through Google Tag Manager if that is how you prefer to manage scripts.

Not for TrueTracked. Tracking works as soon as you install it, and a custom tracking domain is optional. Stape's documentation recommends a custom domain for your server container, set up with DNS records, and says verification usually takes 2 to 3 hours and up to 72 hours with some DNS providers.

With TrueTracked, we maintain the ad platform integrations, so there are no tags or templates for you to update when a platform changes. With Stape, the GTM container is yours to maintain, or you can pay for Stape Care, which covers monitoring, maintenance and updates from $99/mo on top of hosting.

No. Stape's own conversion tracking FAQ says it does not track multi-channel attribution itself: it moves the data, and attribution is left to GA4 or the ad platforms. TrueTracked includes an attribution dashboard from $79/mo, with customer journeys and post-purchase survey data.

Both send conversions server-side, so a well-built and well-maintained Stape setup delivers events reliably too. The difference is what it takes to get there and what you get on top: TrueTracked needs no container to build or keep current, enriches each conversion with SignalBoost™, and includes an attribution dashboard, where Stape moves events but does not report on them.

Then Stape, or another server GTM host, is the right choice, and TrueTracked is not trying to replace it. TrueTracked is for teams who want the outcome of server-side tracking and attribution without running Google Tag Manager containers themselves.

SignalBoost™ recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding. It is included on every TrueTracked plan, with nothing to configure.

Yes. Install TrueTracked with TrueSignal switched off and it only reads, while your Stape container keeps sending conversions. Compare both on your own traffic, then pause the ad platform tags in Stape and switch TrueSignal on, so the two are never sending at once.

Yes. Every self-serve plan includes a 14-day free trial with no credit card required, so you can connect your site and verify tracking before committing.
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