TrueTracked vs Elevar
Both send enriched server-side conversions to your ad platforms. Elevar is a data pipeline from $225/mo with up to 2 destinations. TrueTracked covers every major ad platform from $39/mo and adds an attribution dashboard. Here's the honest, feature-by-feature comparison.
What each tool actually is
TrueTracked
Tracking + attribution
TrueTracked sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads on every plan, from $39/mo, with 2,000 orders covered for $79/mo. It adds an attribution dashboard with customer journeys from $79/mo, installs in about 5 minutes on Shopify, WordPress and WooCommerce or any site, and tracks leads as well as sales.
Elevar
Server-side data pipeline
Elevar is server-side tracking for e-commerce brands, sending order and customer data to 50+ marketing tools from a Shopify app or its API. Its own docs call it "a data pipeline, not a reporting dashboard". It is priced by orders, from $225/mo for 2,000 orders with up to 2 destinations, after a free plan for 100 orders.
TrueTracked vs Elevar, feature by feature
| TrueTracked | Elevar | |
|---|---|---|
| Attribution dashboard | Customer journeys and multi-touch, from $79/mo | "A data pipeline, not a reporting dashboard", in its own words |
| Server-side tracking at 2,000 orders a month | $79/mo | $225/mo (Core) |
| Ad platforms on the entry paid plan | Meta, Google Ads, TikTok, GA4 and ChatGPT Ads | Up to 2 destinations (Core) |
| Lead gen sources | GoHighLevel, Stripe, ThriveCart, WordPress forms | Not listed |
| Server-side tracking from | $39/mo (500 orders) | Free up to 100 orders, then $225/mo |
| Pricing based on | Orders or monthly revenue | Orders, plus a fee per extra order |
| Server-side events | Enriched with SignalBoost™ | Session enrichment |
| Meta Conversions API | Every plan | Yes, as one of your destinations |
| Works on | Shopify, WordPress + WooCommerce, any site with one script | Shopify app, or its API for other stores |
| Cookie consent and Google Consent Mode v2 | Major consent tools (CMPs) + Consent Mode v2 | Consent Mode, with major consent tools |
| Setup | Self-serve, about 5 minutes | Shopify app, with an optional GTM data layer |
| Ask your data in Claude or ChatGPT | Included from $79/mo (MCP connector) | Not listed |
| Post-purchase survey | From $79/mo | Not listed |
| Best fit | Ecom + lead gen businesses wanting attribution | Shopify brands wanting a managed data pipeline |
Every major ad platform from $39/mo, plus an attribution dashboard from $79/mo. Elevar starts at $225/mo with up to 2 destinations.
Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.
Where TrueTracked comes out ahead
Attribution, not only a pipeline
An attribution dashboard with customer journeys shows which ad, campaign and channel drove each sale, from $79/mo. Elevar calls itself a data pipeline, not a reporting dashboard.
Less at the same order volume
2,000 orders a month of server-side tracking is $79/mo on TrueTracked and $225/mo on Elevar Core. At 500 orders, TrueTracked is $39/mo.
Every major ad platform, every plan
Meta, Google Ads, TikTok, GA4 and ChatGPT Ads are on every TrueTracked plan. Elevar Core allows up to 2 destinations, and more means a bigger plan.
Leads as well as sales
Track leads from GoHighLevel funnels, Stripe, ThriveCart and WordPress forms. Elevar is built for online stores and does not list lead gen sources.
When Elevar is the better pick
Elevar is a mature data pipeline with a wide destination list, and for brands feeding many tools it can be the right call. Stick with Elevar if:
- You send data to 10 or more tools, including affiliate and SMS platforms
- You rely on its Klaviyo flow recovery and identity resolution
- Your team already works in its Google Tag Manager data layer
- You run a headless or multi-storefront setup through its API
If you want to see which ads drive your sales, pay less at your order volume, or track leads, TrueTracked is the better fit.
How to switch from Elevar
Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.
Install TrueTracked
Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.
Connect your platforms
Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your Elevar setup carries on untouched.
Compare the two side by side
Elevar keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.
Make the switch
Turn off Elevar's ad platform destinations, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.
TrueTracked vs Elevar, answered
Common questions about choosing between TrueTracked and Elevar. Still unsure? Reach out and we'll give you a straight answer.
More TrueTracked comparisons
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.
14-day free trial · No credit card required