TrueTrackedTrueTracked
Comparison

TrueTracked vs RedTrack

Both send conversions to your ad platforms server-side. RedTrack is built for affiliate media buyers, in its own words. TrueTracked is built for businesses tracking their own sales and leads, with enriched events and an attribution dashboard. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
RedTrack
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The short version

What each tool actually is

TrueTracked

TrueTracked

Tracking + attribution for your own sales and leads

TrueTracked installs from a Shopify app, a WordPress plugin or one script and sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo. The attribution dashboard is $79/mo for up to $50K of monthly revenue, for ecommerce and lead gen.

RedTrack

RedTrack

AdTracker for affiliate media buyers

RedTrack connects traffic sources, affiliate networks and offers, with media-buying automation and partner tools. Affiliate plans start at $169/mo, priced by events; its ecommerce Brand plan is $99/mo for up to $250K of tracked revenue a year.

Head to head

TrueTracked vs RedTrack, feature by feature

TrueTrackedTrueTracked
RedTrackRedTrack
Built forYour own sales and leadsAffiliate media buyers, in its own words
Server-side eventsEnriched with SignalBoost™Conversion API
Ecommerce plan from$79/mo, up to $50K revenue a month$99/mo, up to $250K revenue a year
Multi-touch attribution dashboardFrom $79/moFrom $99/mo (Brand)
Pricing based onOrders or monthly revenueEvents, or yearly revenue on ecom plans
Meta · Google Ads · TikTok
Post-purchase surveyFrom $79/moNot listed
Free trial14-day, no card14-day, or free Relay plan
Best fitEcom + lead gen businessesAffiliates and media buying teams

Built for businesses tracking their own sales and leads, with enriched conversions from $39/mo. RedTrack is built for affiliate media buyers.

Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.

Where we win

Where TrueTracked comes out ahead

Built for your own sales and leads

No traffic sources, offers or networks to model. TrueTracked is organised around your store, your funnels and your customers, for ecommerce and lead gen.

Enriched with SignalBoost™

Recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding.

Attribution priced on monthly revenue

$79/mo covers up to $50K of attributed revenue a month. RedTrack's ecommerce Brand plan is $99/mo for up to $250K of tracked revenue a year.

Plug and play for stores and funnels

A Shopify app, a WordPress and WooCommerce plugin, and lead gen sources like GoHighLevel, Stripe and ThriveCart, with nothing to build.

Being honest

When RedTrack is the better pick

RedTrack is a strong tracker for affiliate media buyers, and for that job it covers ground TrueTracked does not. Stick with RedTrack if:

  • You run affiliate offers across many traffic sources and networks
  • You want media-buying automation that pauses losing ads and moves budget for you
  • You run a partner or publisher program and manage partners in one place
  • You work in iGaming or track very high event volumes

If you track your own ecommerce sales or leads and want enriched conversions with attribution, TrueTracked is the better fit.

Switching

How to switch from RedTrack

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install TrueTracked

Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your RedTrack setup carries on untouched.

3

Compare the two side by side

RedTrack keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.

4

Make the switch

Turn off RedTrack's Conversion API sends to your ad platforms, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.

TrueTracked vs RedTrack, answered

Common questions about choosing between TrueTracked and RedTrack. Still unsure? Reach out and we'll give you a straight answer.

If you track your own store or leads rather than affiliate offers, TrueTracked is the best RedTrack alternative: conversions enriched with SignalBoost™ go to Meta, Google Ads, TikTok and GA4 from $39/mo, and the attribution dashboard is $79/mo for up to $50K of monthly revenue. AnyTrack is built mainly for affiliate marketing and ad networks, Hyros fits high-ticket funnels closed on calls, Triple Whale fits Shopify brands that want a broad analytics suite, and WeTracked fits stores that only need low-cost tracking.

RedTrack runs ecommerce plans with store order sync and multi-touch attribution, but it describes itself first as an "AdTracker for affiliate media buyers", and its workflow is built around traffic sources, offers and networks. TrueTracked is built for businesses tracking their own sales and leads, with a Shopify app, a WordPress plugin, and lead gen sources like GoHighLevel, Stripe and ThriveCart.

As of October 2026, TrueTracked is $39/mo for server-side tracking and $79/mo for the attribution dashboard, covering up to $50K of attributed revenue a month. RedTrack's ecommerce Brand plan is $99/mo on monthly billing for up to $250K of tracked revenue a year, and its affiliate plans start at $169/mo, priced by events. The two count in different units, so compare them at your own volume.

No. TrueTracked is tracking and attribution: it shows which ad, campaign and channel drove each sale and sends enriched conversions back to your ad platforms. If you want rules that pause losing ads and move budget for you across many traffic sources, RedTrack is built for that.

Yes. TrueTracked installs on GoHighLevel funnels, connects to Stripe and ThriveCart, works on any WordPress site through the plugin, accepts webhooks, and can send offline conversions to Microsoft Ads.

SignalBoost™ recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding. It is included on every TrueTracked plan, with nothing to configure.

Yes. Install TrueTracked with TrueSignal switched off and it only reads, while RedTrack keeps sending conversions. Compare both on your own traffic, then turn off RedTrack's Conversion API sends and switch TrueSignal on, so the two are never sending at once.

Yes. Every self-serve plan includes a 14-day free trial with no credit card required, so you can connect your site and verify tracking before committing.
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