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Insights, tutorials, and updates to help you master marketing attribution and scale your campaigns with confidence.
Showing 7 of 7 articles
Meta Conversions API: setup, matching and deduplication
Set up Meta CAPI, preserve fbc and fbp, enrich events with customer data, and verify delivery and deduplication. See how TrueTracked connects the steps.
Sharif Ujjaman
· 16 min read
What is server-side tracking, and is it worth it?
Server-side tracking moves conversion collection to a server you control. It improves measurement only when that server adds information the browser never had. Here is what it fixes, what it does not, and how to check yours.
Sharif Ujjaman
· 17 min read
First-party tracking: a complete guide for marketers
First-party tracking collects conversion data through a domain you control. Here is what the browser is actually classifying, what that recovers, and what it does not.
Sharif Ujjaman
· 10 min read
How to set up server-side tracking on Shopify
Shopify's native settings cover almost none of it. Here are the four ways to run server-side tracking on a Shopify store, how to set up a server container, and how to verify it before you trust the numbers.
Sharif Ujjaman
· 12 min read
Why Your Ad Platform ROAS Is Wrong (And Which Number to Trust)
Meta, Google Ads, TikTok and GA4 report four different ROAS figures for the same orders. Here is the mechanism behind the gap, and which number to trust for which decision.
Sharif Ujjaman
· 16 min read
How to set up Google Ads enhanced conversions, end to end
Turn enhanced conversions on, choose where the customer data comes from, hash the right fields, and read the coverage and match rate Google reports back to you.
Sharif Ujjaman
· 12 min read
TikTok Events API: server-side tracking setup for TikTok Ads
A working setup for TikTok server-side conversion tracking: the two credentials, the web event payload, the fields TikTok requires hashed, and how to read the response properly.
Sharif Ujjaman
· 11 min read