TrueTracked
Integrations

Google Ads

Send server-side conversion events directly to Google Ads API with enhanced matching. Get accurate attribution and better Smart Bidding performance.

Google Ads
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Server-side Google Ads conversions

Stop losing conversion data to ad blockers and browser privacy settings. TrueTracked sends events directly to Google Ads API with enhanced matching.

Google Ads API

Send conversion events server-to-server directly to Google Ads API, bypassing browser-based tracking limitations.

Enhanced Conversions

Automatically attach hashed customer data to every conversion event to improve Google match rates.

Ad Blocker Bypass

Capture conversions that would otherwise be blocked by ad blockers or Safari Intelligent Tracking Prevention.

Smart Bidding

Better conversion signals mean smarter automated bidding, helping Google optimize your campaigns more effectively.

Accurate ROAS

Match actual revenue from your store against Google ad spend to see the true return on every campaign.

Real-Time Events

Conversion events reach Google Ads in real time so your campaign reporting and bidding stay up to date.

Why TrueTracked

The attribution Google doesn't give you

Complete conversion data sent directly to Google so Smart Bidding works on truth, not estimates.

Enhanced Conversions

Send hashed customer data with every conversion to improve Google's match rate and bidding accuracy.

Server-Side Events

Route conversion events through your server to Google Ads API, bypassing browser restrictions entirely.

True ROAS

Compare actual store revenue against Google ad spend for a reliable ROAS that drives smarter decisions.

Smart Bidding Signals

Feed higher-quality conversion signals to Google to improve automated bidding strategies like Target ROAS.

Cross-Channel Attribution

See Google's role in multi-touch customer journeys alongside Meta, TikTok, and other channels.

Quick Setup

Connect your Google Ads account and start sending server-side conversions in minutes.

How It Works

Get server-side Google conversions running in four simple steps.

1

Connect Google Ads

Link your Google Ads account to TrueTracked from your dashboard.

2

Install the Pixel

Add TrueTracked to your site to capture first-party visitor and conversion data.

3

Configure Conversions

Select the conversion actions you want to send to Google Ads server-side.

4

Optimize & Scale

Use accurate conversion data to fuel Smart Bidding and scale profitably.

Track smarter. Grow faster.

Get clear insights into what drives your sales with TrueTracked.

Get Started