TrueTracked vs WeTracked
Both send conversion data server-side for Shopify and WooCommerce. TrueTracked adds customer journeys, first- and last-touch attribution, and broader website support. Here's the honest, feature-by-feature comparison.
What each tool actually is
TrueTracked
Tracking + full attribution
TrueTracked sends server-side, first-party conversion events to Meta, Google Ads, TikTok, and GA4 from $39/mo, and adds a full attribution dashboard from $79/mo. It runs on Shopify, WooCommerce, and beyond, with a custom tracking domain included.
WeTracked
Server-side tracking for Shopify
WeTracked is an affordable server-side tracker for Shopify and WooCommerce that sends enriched conversions back to your ad platforms. It's tracking-first, with an ad-channel reporting overview, and no custom subdomain.
TrueTracked vs WeTracked, feature by feature
| TrueTracked | WeTracked | |
|---|---|---|
| Pricing starts at (500 orders) | $39/mo | $49/mo |
| Full attribution dashboard | ||
| Custom tracking domain (own subdomain) | ||
| Server-side, first-party tracking | Enhanced | Basic |
| Meta · Google Ads · TikTok · GA4 | ||
| Works for | Ecom + lead gen | Shopify + WooCommerce |
| Free trial | 14-day, no card | 14-day, no card |
| Best fit | Tracking + attribution in one | Cheap Shopify/Woo tracking |
Server-side conversion tracking, plus customer journeys, first- and last-touch attribution, and your own tracking domain. From $10/mo less.
Pricing and features as of July 2026, from each vendor's public pricing pages. Plans change over time, so check the latest before you decide.
Where TrueTracked comes out ahead
A full attribution dashboard
Not just conversions fired back to ad platforms: the complete customer journey, first- and last-touch attribution, and post-purchase survey data.
Your own tracking domain
Send events from your own custom subdomain for better first-party match quality and durability, something WeTracked doesn't offer.
Beyond Shopify
Works for lead gen and non-Shopify sites too, not just Shopify and WooCommerce stores.
And it costs less
TrueTracked starts at $39/mo for up to 500 orders, compared with WeTracked's $49 entry plan. The full attribution dashboard is $79/mo.
When WeTracked is the better pick
WeTracked is a capable, low-cost tracker, and for some stores it's all they need. Stick with WeTracked if:
- You only need conversions sent back to your ad platforms, nothing more
- You run several Shopify or WooCommerce stores on one plan
- You don't need a full attribution dashboard or customer journeys
- You want the longest money-back window (60 days)
If you want a full attribution dashboard, your own tracking domain, or to track lead gen and non-Shopify sites, TrueTracked is the better fit, for less.
How to switch from WeTracked
Move over without a tracking gap. TrueTracked runs in parallel until you're ready, so most stores are fully switched in an afternoon.
Install the pixel
Add the TrueTracked pixel to your store with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs right away, without sending anything to your ad platforms.
Connect your platforms
Enter your Pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your existing WeTracked setup carries on untouched.
Compare the two side by side
WeTracked keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.
Make the switch
Turn WeTracked's send-back off, then switch TrueSignal on. Conversions go back server-side from your own tracking domain, with the attribution dashboard already populated.
TrueTracked vs WeTracked, answered
Common questions about choosing between TrueTracked and WeTracked. Still unsure? Reach out and we'll give you a straight answer.
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