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Comparison

TrueTracked vs TrackBee

Both send enriched conversions from the server to your ad platforms, and both are set up in minutes. TrackBee stops there, on Shopify. TrueTracked adds an attribution dashboard, on any site, for sales and leads. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
TrackBee
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The short version

What each tool actually is

TrueTracked

TrueTracked

Tracking + attribution

TrueTracked sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo, and adds an attribution dashboard with customer journeys from $79/mo. It installs on Shopify, WordPress and WooCommerce or any site in about 5 minutes, and tracks leads as well as sales.

TrackBee

TrackBee

Server-side tracking for Shopify

TrackBee is a server-side tracking app for Shopify that recovers conversions and enriches them with first-party data for your ad platforms. In its own words it is "not a multi-touch attribution suite". It is priced by tracked revenue, from €79/mo excluding VAT, with Claude and ChatGPT access as a €19.99/mo add-on.

Head to head

TrueTracked vs TrackBee, feature by feature

TrueTrackedTrueTracked
TrackBeeTrackBee
Multi-touch attributionDashboard with customer journeys, from $79/mo"Not a multi-touch attribution suite", in its own words
Works onShopify, WordPress + WooCommerce, any site with one scriptShopify only, in its own words
Lead gen sourcesGoHighLevel, Stripe, ThriveCart, WordPress formsCalendly and Funnelish
Ask your data in Claude or ChatGPTIncluded from $79/mo (MCP connector)€19.99/mo add-on (Insights)
Server-side tracking from$39/mo (500 orders)€79/mo (€25K tracked revenue)
Pricing based onOrders or monthly revenueTracked revenue, plus a fee per extra €1K
At $100K / €100K revenue a month$129/mo, attribution included€199/mo (Pro)
Server-side eventsEnriched with SignalBoost™Enriched with first-party data
Meta Conversions APIEvery planEvery plan
Google Ads · TikTok · GA4 · ChatGPT Ads
Cookie consent and Google Consent Mode v2Major consent tools (CMPs) + Consent Mode v2Consent Mode v2, via your banner
SetupSelf-serve, about 5 minutesAbout 5 minutes
Post-purchase surveyFrom $79/moNot listed
Best fitEcom + lead gen businesses wanting attributionShopify brands that want tracking only

Enriched tracking plus an attribution dashboard, on any site, for sales and leads. TrackBee recovers conversions for Shopify only.

Pricing and features as of October 2026, from each vendor's public pages. TrackBee prices exclude VAT. “Not listed” means not mentioned there.

Where we win

Where TrueTracked comes out ahead

Attribution, not only tracking

An attribution dashboard with customer journeys shows which ad, campaign and channel drove each sale, from $79/mo. TrackBee says it is not a multi-touch attribution suite.

Beyond Shopify

Install on Shopify, on WordPress and WooCommerce through the plugin, or on any site with one script. TrackBee describes itself as Shopify only.

Leads as well as sales

Track leads from GoHighLevel funnels, Stripe, ThriveCart and WordPress forms. TrackBee lists Calendly and Funnelish for lead tracking.

Claude and ChatGPT included

Ask about your ad performance in Claude or ChatGPT with the MCP connector, included from $79/mo. TrackBee sells this as Insights, a €19.99/mo add-on.

Being honest

When TrackBee is the better pick

TrackBee is a focused, well-built tracker for Shopify, and if recovered conversions are all you need it can be the right call. Stick with TrackBee if:

  • You run Shopify only and want tracking, not an attribution dashboard
  • You advertise on Pinterest, Snapchat or Whop as well as Meta and Google
  • You want a 30-day trial before you pay
  • You lean on Klaviyo flows fed by recovered sessions

If you also want to see which ads drive your sales, run more than a Shopify store, or track leads, TrueTracked is the better fit.

Switching

How to switch from TrackBee

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install TrueTracked

Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your TrackBee setup carries on untouched.

3

Compare the two side by side

TrackBee keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.

4

Make the switch

Turn off TrackBee's sends to your ad platforms, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.

TrueTracked vs TrackBee, answered

Common questions about choosing between TrueTracked and TrackBee. Still unsure? Reach out and we'll give you a straight answer.

If you want attribution as well as server-side tracking, or you run more than a Shopify store, TrueTracked is the best TrackBee alternative: conversions enriched with SignalBoost™ go to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo, and the attribution dashboard with customer journeys is $79/mo for up to $50K of monthly revenue. WeTracked fits stores that only need low-cost tracking, Triple Whale fits Shopify brands that want a broad analytics suite, ThoughtMetric fits store-only brands that want every feature bundled, and Stape fits teams that want to build their own server-side GTM setup.

TrackBee is a server-side tracking app for Shopify. It sends conversions from the server to ad platforms such as Meta, Google Ads and TikTok and enriches them with first-party data. It is priced by tracked revenue, from €79/mo excluding VAT.

Not in its own words: TrackBee says it "is not a multi-touch attribution suite, and it does not pretend to be." It focuses on recovering conversion data for your ad platforms, and answers attribution questions through its Insights add-on. TrueTracked does both: enriched server-side tracking, plus an attribution dashboard with customer journeys from $79/mo.

TrackBee describes itself as Shopify only, and its integrations page lists Shopify, Shopify Hydrogen and a few Shopify checkouts. TrueTracked works on Shopify, on WordPress and WooCommerce through its plugin, and on any other site with one script.

TrackBee lists Calendly for bookings and Funnelish for funnels. TrueTracked tracks leads from GoHighLevel funnels, Stripe, ThriveCart and WordPress forms, accepts webhooks, and can send offline conversions to Microsoft Ads.

As of October 2026, TrueTracked's server-side tracking is $39/mo for up to 500 orders, and the attribution dashboard is $79/mo for up to $50K of monthly revenue, or $129/mo up to $100K. TrackBee is priced by tracked revenue in euros, excluding VAT: Start is €79/mo for €25K, with a fee for each extra €1K, and Pro is €199/mo for €100K. The two use different currencies, so compare them at your own volume.

Yes. TrueTracked's MCP connector is included from $79/mo, so you can ask Claude or ChatGPT about your ad performance and get answers from your own tracking data. TrackBee offers this through Insights, a €19.99/mo add-on on top of its tracking plan.

Yes. TrueTracked reads consent from your cookie banner, with Cookiebot, OneTrust, CookieYes, Usercentrics, CookieFirst, CookieScript, Cookie Information, Consentmo, Pandectes and Shopify's own banner supported, and one switch turns on Google Consent Mode v2 for GA4 and Google Ads.

About 5 minutes, self-serve. Install the Shopify app or the WordPress plugin, or paste one script, then connect your ad platforms. There are no DNS records to add and no Google Tag Manager setup to build.

Yes, on every plan, from $39/mo. Every conversion sent to Meta is enriched with SignalBoost™, with no add-on to buy.

SignalBoost™ recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding. It is included on every TrueTracked plan, with nothing to configure.

Yes, and a close one: both recover conversion data server-side and send it to your ad platforms. WeTracked prices by orders, from $49/mo, and also supports WooCommerce. Like TrackBee, it is tracking-first rather than a full attribution dashboard.

If you run Shopify only, want tracking rather than attribution, and advertise on Pinterest, Snapchat or Whop as well as Meta and Google, TrackBee covers that well, with a 30-day trial. If you also want to see which ad, campaign and channel drove each sale, or you track leads, TrueTracked fits better.

Yes. Install TrueTracked with TrueSignal switched off and it only reads, while TrackBee keeps sending conversions. Compare both on your own traffic, then turn off TrackBee's sends and switch TrueSignal on, so the two are never sending at once.

Yes. Every self-serve plan includes a 14-day free trial with no credit card required, so you can connect your site and verify tracking before committing.
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