Your Domain. Your Tracking.
Browsers decide whether tracking is first-party or third-party based on the domain it comes from. When your tracking runs through your own subdomain, browsers and ad blockers treat it the same as the rest of your website.
Up to 40% of visitors tracked incorrectly or not at all
Complete visitor tracking across all sessions
TrueTracked handles the setup automatically once you point your subdomain to us
Why It Makes a Difference
Modern browsers and privacy tools have made third-party tracking unreliable. Running your tracking from your own domain puts you back in control of your data.
Simple Setup
Add one DNS record to point your subdomain at TrueTracked. Security, configuration, and pixel delivery are all handled for you automatically.
Cookies That Last
Safari caps third-party cookies at 7 days. When your tracking runs from your own subdomain, cookies last for months instead, so returning visitors get properly attributed even if they visited weeks ago.
Ad Blocker Resistant
Ad blockers maintain lists of known tracker domains. When your tracking runs from your own subdomain, it looks identical to regular traffic on your website and gets through.
Better Attribution
With longer-lasting cookies and fewer blocked requests, you get a much more complete picture of the customer journey, especially for visitors who take days or weeks to convert.
No Code Changes
Once your subdomain is verified, just update the pixel URL on your site. Everything else works exactly the same as before, just with better data collection.
Works With TrueSignal
Use both together for complete coverage. First-party tracking captures the full visitor journey on your site. TrueSignal sends that conversion data to your ad platforms server-side.
Reliable by Default
Your custom subdomain connects directly to TrueTracked's edge network, so your tracking is fast, secure, and always available.
Your subdomain connects to TrueTracked's globally distributed edge network, so your tracking is fast and always available.
Security certificates are set up automatically when your domain is verified. Nothing to configure or renew.
Your tracking URL uses your own domain with no account IDs or tokens exposed, keeping things simple and professional.
Visitors are recognized across multiple sessions, even in Safari and Firefox where privacy settings are strict.
First-party data collection works within GDPR and CCPA requirements while still giving you the data you need.
Domain verification usually completes within minutes. TrueTracked checks automatically and activates your domain as soon as it is ready.
How to Set It Up
From start to live first-party tracking in four steps, typically under 30 minutes.
Choose a Subdomain
Pick a short subdomain on your main domain, like st.yourdomain.com. Avoid words like track or analytics since some blockers filter on those.
Add a DNS Record
In your domain registrar or DNS provider, add one CNAME record pointing your subdomain to TrueTracked. Takes about two minutes.
Wait for Verification
TrueTracked checks your DNS automatically. Once the record propagates, usually within minutes, your domain is activated and SSL is set up.
Update Your Pixel
In Pixel Installation settings, select your custom domain and copy the updated script tag. Replace it on your site and you are live.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.