TrueTrackedTrueTracked
Comparison

TrueTracked vs Tracklution

Both deliver conversions to your ad platforms server-side, without a Google Tag Manager project. Tracklution stops at delivery. TrueTracked enriches each conversion and adds the attribution layer on top. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
Tracklution
Get Started
The short version

What each tool actually is

TrueTracked

TrueTracked

Enriched tracking + attribution

TrueTracked installs from a Shopify app, a WordPress plugin or one script and sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo. Its attribution dashboard, with customer journeys and campaign reports, is $79/mo for up to $50K of monthly revenue.

Tracklution

Tracklution

Managed server-side event delivery

Tracklution delivers first-party conversion events to ad and analytics platforms without a Google Tag Manager project, with deduplication handled for you. It is priced by events: a free plan for Meta and Google Ads, and Grow at €39.20/mo billed annually for 50,000 events.

Head to head

TrueTracked vs Tracklution, feature by feature

TrueTrackedTrueTracked
TracklutionTracklution
What you getTracking + attribution dashboardEvent delivery to ad platforms
Server-side eventsEnriched with SignalBoost™Conversions API, managed dedup
First-party without DNSYes, custom domain optionalCNAME record, up to 48 hours
Plan from$39/mo (500 orders)€39.20/mo billed annually (50K events)
Pricing based onOrders or monthly revenueEvents, €0.0008 each over the plan
Customer journeys and campaign reportsFrom $79/moNot listed
Post-purchase surveyFrom $79/moNot listed
Free trial14-day, no card14-day, or free plan (Meta + Google Ads)
Best fitEcom + lead gen wanting attributionTeams that need clean event delivery

Enriched server-side tracking plus attribution, from $39/mo, with no DNS records. Tracklution delivers the events; TrueTracked also shows what they were worth.

Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.

Where we win

Where TrueTracked comes out ahead

Attribution on top of delivery

Tracklution gets events to your ad platforms. TrueTracked does that and shows which ad, campaign and channel drove each sale and lead, with customer journeys, from $79/mo.

Enriched with SignalBoost™

Recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding.

First-party without DNS work

No CNAME record and no wait for DNS to update. TrueTracked is first-party as soon as you install it, with a custom tracking domain as an option.

Priced by orders, not events

Tracklution meters every event, at €0.0008 each over the plan, so the bill follows your traffic. TrueTracked bills by orders or monthly revenue.

Being honest

When Tracklution is the better pick

Tracklution is a good managed tracker, and the setup really is quick. If delivery is the whole job for you, it does that well. Stick with Tracklution if:

  • You only need clean conversion events delivered to your ad platforms
  • You want your tracking data hosted in the EU
  • You send events to a wide list of destinations beyond Meta, Google Ads and TikTok
  • A free plan for Meta and Google Ads covers what you need

If you also want to know which ads, campaigns and channels are paying off, with enriched conversions and no DNS work, TrueTracked is the better fit.

Switching

How to switch from Tracklution

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install TrueTracked

Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your Tracklution setup carries on untouched.

3

Compare the two side by side

Tracklution keeps delivering conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.

4

Make the switch

Turn off the ad platform connectors in Tracklution, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.

TrueTracked vs Tracklution, answered

Common questions about choosing between TrueTracked and Tracklution. Still unsure? Reach out and we'll give you a straight answer.

If you want attribution as well as event delivery, TrueTracked is the best Tracklution alternative: it sends conversions enriched with SignalBoost™ to Meta, Google Ads, TikTok and GA4 from $39/mo, and its attribution dashboard shows which ad, campaign and channel drove each sale, from $79/mo. Stape suits teams who want to build their own server-side GTM setup, WeTracked fits stores that only need low-cost tracking, AnyTrack is built mainly for affiliate marketing and ad networks, and Hyros fits high-ticket funnels closed on calls.

Tracklution delivers clean conversion events to your ad platforms. TrueTracked does that too, enriching each conversion with SignalBoost™, and adds the attribution layer on top: customer journeys and reports on which ad, campaign and channel drove each sale and lead.

Not for TrueTracked. Tracking is first-party as soon as you install it, and a custom tracking domain is optional. Tracklution's first-party mode uses a DNS CNAME record, which its documentation calls optional but highly recommended, and DNS changes can take up to 48 hours to take effect.

As of October 2026, TrueTracked is $39/mo for server-side tracking up to 500 orders and $79/mo for the attribution dashboard, priced by orders or monthly revenue. Tracklution's Grow plan is €39.20/mo billed annually for 50,000 events, with each extra event charged at €0.0008, so its bill follows your traffic. The two count in different units, so compare them at your own volume.

Yes. Tracklution is managed: there is no Google Tag Manager container to build, and deduplication is handled for you. TrueTracked is managed in the same way, installed from a Shopify app, a WordPress plugin or one script, with attribution included.

SignalBoost™ recovers lost ad click IDs and enriches conversions with first-party data for better matching, more accurate attribution, and smarter ad bidding. It is included on every TrueTracked plan, with nothing to configure.

Yes. Install TrueTracked with TrueSignal switched off and it only reads, while Tracklution keeps delivering conversions. Compare both on your own traffic, then turn off Tracklution's ad platform connectors and switch TrueSignal on, so the two are never sending at once.

Yes. Every self-serve plan includes a 14-day free trial with no credit card required, so you can connect your site and verify tracking before committing.
Keep comparing

More TrueTracked comparisons

Hyros logoTrueTracked vs HyrosWeTracked logoTrueTracked vs WeTrackedTriple Whale logoTrueTracked vs Triple WhaleAnyTrack logoTrueTracked vs AnyTrackStape logoTrueTracked vs StapeRedTrack logoTrueTracked vs RedTrackThoughtMetric logoTrueTracked vs ThoughtMetricTrueROAS logoTrueTracked vs TrueROASWicked Reports logoTrueTracked vs Wicked ReportsTrackBee logoTrueTracked vs TrackBeeElevar logoTrueTracked vs Elevar
Compare all ad trackersView pricing
Get started

Track smarter. Grow faster.

Get clear insights into what drives your sales with TrueTracked.

Get StartedBook a Demo

14-day free trial · No credit card required