Integrations

Meta

Send server-side conversion events directly to Meta Ads API. Get accurate ROAS reporting and better campaign performance across every device and browser.

Server-side Meta conversions

Stop relying on the Meta Pixel alone. TrueTracked sends conversion data directly to Meta's Conversions API for complete, accurate reporting.

Conversions API

Send events directly from your server to Meta's Conversions API, bypassing ad blockers and browser limitations.

iOS 14+ Recovery

Recover conversion data lost to iOS 14 App Tracking Transparency by routing events server-side through TrueTracked.

Event Deduplication

TrueTracked automatically deduplicates browser pixel and server events so Meta reports accurate conversion counts.

Accurate ROAS

Match actual store revenue to Meta ad spend for a reliable ROAS figure you can use to make scaling decisions.

Customer Data Matching

Send hashed customer parameters with every event to maximize Meta's event match score and audience quality.

Real-Time Events

Conversion events reach Meta in real time, keeping your campaign optimization signals as fresh as possible.

Why TrueTracked

The attribution Meta doesn't give you

Complete conversion data sent directly to Meta so it optimizes on truth, not what it can guess from the pixel.

Higher Match Rates

Server-side events with hashed customer data significantly increase your Meta event match rate.

Post-iOS 14 Accuracy

Recover the conversion data lost after iOS 14 by sending events directly from your server to Meta.

True ROAS

Compare actual revenue from your store against Meta ad spend for a reliable, real ROAS number.

Deduplication

TrueTracked handles pixel and server event deduplication so Meta never double-counts your conversions.

Audience Signals

Feed better conversion signals back to Meta to improve your campaign targeting and bidding algorithms.

Fast Setup

Connect your Meta Ads account in minutes and start sending server-side conversions right away.

How It Works

Get server-side Meta conversions running in four simple steps.

1

Connect Meta Ads

Link your Meta Ads account to TrueTracked in your dashboard settings.

2

Install the Pixel

Add TrueTracked to your site to capture first-party visitor data.

3

Enable CAPI

Activate the Conversions API integration and configure the events to send.

4

Scale with Confidence

Use accurate Meta attribution data to make smarter scaling decisions.

Track smarter. Grow faster.

Get clear insights into what drives your sales with TrueTracked.

Get Started