TrueTrackedTrueTracked
Comparison

TrueTracked vs AnyTrack

Both send conversions server-side to your ad platforms. AnyTrack is built mainly for affiliate marketing and ad networks. TrueTracked costs less on paid plans, bills by orders instead of sessions, and includes your own tracking domain. Here's the honest, feature-by-feature comparison.

TrueTracked
vs
AnyTrack
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The short version

What each tool actually is

TrueTracked

TrueTracked

Tracking + full attribution

TrueTracked sends server-side, first-party conversion events to Meta, Google Ads, TikTok, GA4 and ChatGPT Ads from $39/mo, and adds a full attribution dashboard from $79/mo. It's priced by orders, works for ecommerce and lead gen, and includes a custom tracking domain on every plan.

AnyTrack

AnyTrack

Tracking for affiliates and ad networks

AnyTrack is a conversion tracking platform built mainly for affiliate marketing and ad networks, with 90+ affiliate network integrations. It's priced by website sessions, with a free plan and paid plans from $100/mo.

Head to head

TrueTracked vs AnyTrack, feature by feature

TrueTrackedTrueTracked
AnyTrackAnyTrack
Paid plans start at$39/mo$100/mo
Pricing based onOrders or revenueWebsite sessions
Server-side eventsEnriched with customer dataConversion API
Custom tracking domain (own subdomain)Not listed
Free planYes, without Conversion API
Meta · Google Ads · TikTok
GA4Every planFrom $150/mo
ChatGPT Ads
Microsoft AdsOffline conversions
Affiliate network integrations90+
Attribution dashboardFrom $79/mo
Post-purchase surveyFrom $79/moNot listed
Free trial14-day, no card14-day on paid plans
Best fitEcom + lead gen, priced by ordersAffiliates and multi-network tracking

Server-side tracking from $39/mo against $100/mo, priced by orders, with your own tracking domain. AnyTrack is built mainly for affiliate marketing and ad networks.

Pricing and features as of October 2026, from each vendor's public pricing pages and documentation. “Not listed” means AnyTrack's public pages did not mention the feature on that date.

Where we win

Where TrueTracked comes out ahead

Enriched events for better ad optimization

Every event sent back carries the customer data TrueTracked already holds for that visitor, so ad platforms match more conversions to the right click where enough first-party data exists.

Paid plans from $39/mo

TrueTracked starts at $39/mo for up to 500 orders, with server-side tracking included. AnyTrack's paid plans start at $100/mo, and its free plan excludes the Conversion API.

Priced by orders, not sessions

AnyTrack bills by website sessions, with overage per 1,000. TrueTracked bills by orders or attributed revenue, so traffic that doesn't convert doesn't raise your bill.

Your own tracking domain

Collect events through your own custom subdomain on every plan, for better first-party match quality and durability.

Being honest

When AnyTrack is the better pick

AnyTrack is a capable tracker, and for affiliate marketers in particular it covers ground TrueTracked does not. Stick with AnyTrack if:

  • You promote affiliate offers and rely on postbacks from AnyTrack's 90+ affiliate network integrations
  • You buy traffic on native ad networks and need conversions sent back to them
  • You want a free plan to start, and can work without the Conversion API on it
  • You track Facebook or Google Lead Ads forms through AnyTrack's Lead Ads integrations

If you track ecommerce or lead gen on Meta, Google Ads, TikTok and GA4, and want a bill tied to orders with your own tracking domain, TrueTracked is the better fit, for less.

Switching

How to switch from AnyTrack

Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.

1

Install the pixel

Add the TrueTracked pixel to your site with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs right away, without sending anything to your ad platforms.

2

Connect your platforms

Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your existing AnyTrack setup carries on untouched.

3

Compare the two side by side

AnyTrack keeps sending conversions while TrueTracked fills its attribution dashboard. You see the full customer journey on real data before you commit to anything.

4

Make the switch

Turn off AnyTrack's Conversion API integrations, then switch TrueSignal on. Conversions go back server-side from your own tracking domain, with the attribution dashboard already populated.

TrueTracked vs AnyTrack, answered

Common questions about choosing between TrueTracked and AnyTrack. Still unsure? Reach out and we'll give you a straight answer.

It depends on what you use AnyTrack for. For server-side conversion tracking and attribution priced by orders rather than traffic, TrueTracked is the best-value AnyTrack alternative, from $39/mo. RedTrack fits affiliates and media buyers, Hyros fits high-ticket funnels closed on calls, Triple Whale fits Shopify brands that want a broad analytics suite, and WeTracked fits Shopify and WooCommerce stores that only need low-cost tracking.

On paid plans, yes, as of October 2026. TrueTracked's TrueSignal plan is $39/mo for up to 500 orders, and $79/mo adds the full attribution dashboard. AnyTrack's paid plans start at $100/mo (Starter, 100,000 sessions). AnyTrack also has a free plan, but its pricing page says the free plan excludes the Conversion API and GA4.

AnyTrack prices by website sessions: Starter covers 100,000 sessions a month, Personal 500,000 and Advance 3,000,000, with overage billed per 1,000 sessions. TrueTracked prices by orders on TrueSignal and by monthly attributed revenue on Standard, so a spike in traffic that does not convert does not raise your bill. Which model costs less depends on how much traffic you need to buy per conversion.

Before an event is sent back to Meta, Google Ads, TikTok or GA4, TrueTracked adds the customer data it already holds for that visitor, such as hashed contact details and the ad click IDs it keeps through first-party cookies set by your own server. Ad platforms use those identifiers to match a conversion to the ad click that caused it, so enriched events improve conversion matching where enough first-party identifiers are available, which gives the platform's bidding better data to optimize on.

For lead gen, yes. TrueTracked installs on GoHighLevel funnels, connects to Stripe and ThriveCart, accepts webhooks, and can send offline conversions to Microsoft Ads. For affiliate marketing, it does not have built-in affiliate network postbacks, so if affiliate offers and ad networks are your core use, AnyTrack or RedTrack is the better fit.

No. Install TrueTracked with TrueSignal switched off and it only reads: it builds your attribution dashboard from sessions, touchpoints, and click IDs without sending anything to your ad platforms. AnyTrack carries on sending conversions exactly as it does now. You only turn AnyTrack's Conversion API integrations off at the point you switch TrueSignal on, so the two are never sending at once.

AnyTrack's documentation says it sets first-party cookies on your domain. As of October 2026, its public pricing page and docs do not list an option to serve tracking from your own custom subdomain. TrueTracked includes a custom tracking domain on every plan, so events are collected through your own subdomain.

Meta, Google Ads, TikTok, GA4 and ChatGPT Ads, plus offline conversion import for Microsoft Ads.

Yes. Every plan includes a 14-day free trial with no credit card required, so you can connect your site and verify tracking before committing. AnyTrack offers a 14-day trial on its paid plans, plus a free plan.
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