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Attribution and conversion tracking for Shopify
A native Shopify app that captures storefront and checkout events, syncs every order automatically, and ties each one back to the ad that drove it.
Once it is live, you can ask your store data questions in Claude or ChatGPT.
Get TrueTracked from the Shopify App Store
Install our official Shopify app, then follow two short steps in your Shopify admin. First-party tracking, server-side conversions, and order attribution are wired up without a single code edit or a developer.
- No code edits
- 14-day free trial on every paid plan
- Automatic order sync
- Cancel anytime
What you get
Zero-code storefront tracking
The app embed picks up views and cart activity with full product and customer detail already attached. Nothing is added to your theme files.
Orders sync themselves
The app connects to your orders at install. Every sale arrives complete with its line items, discounts, tax, shipping, and currency, with nothing for you to set up.
Profit, not just revenue
Cost of goods syncs from your Shopify product catalog, so every order carries gross profit next to its revenue.
Attribution that survives Shop Pay
Shop Pay and similar one-tap checkouts skip the normal flow entirely. TrueTracked matches those sales on the shopper's cart, so they are still credited to the right ad.
What gets tracked
Everything a shopper does, from the first page view through to the completed order. Tracking runs on your storefront and inside Shopify's checkout, and every order is confirmed against Shopify itself, so an ad blocker or a closed tab cannot cost you the sale.
- Page views
- Product views
- Collection views
- Cart views
- Searches
- Add to cart
- Remove from cart
- Checkout started
- Address entered
- Shipping selected
- Payment details entered
- Purchases
- Orders, with line items and discounts
- Tax, shipping and currency
- New versus returning customers
- Cost of goods and gross profit
How Shopify orders get attributed
Every sale is matched back to the visit that produced it, including Shop Pay and other one-tap checkouts that never touch the normal checkout flow.
When the visit itself was missed, TrueTracked recognises the customer by their account, email, or phone, and falls back to the landing page Shopify recorded against the order. It only ever fills gaps, never overwrites something already captured.
Set up Shopify in four steps
- 1
Install from the Shopify App Store
Approve the permissions, choose which workspace owns the store, and pick a plan.
- 2
Turn on the app embed
In the theme editor, open App embeds, toggle TrueTracked Tracking on, and save.
- 3
Add the checkout pixel
In Settings, Customer events, add a custom pixel, set Permission to "Not required", paste the snippet TrueTracked gives you, and save.
- 4
Place a test order
Confirm it appears in your dashboard with its source attached.
Shopify integration FAQ
How the Shopify app behaves once it is installed. Still unsure? Reach out and we will give you a straight answer.
Related integrations
Where Shopify data gets sent
Other sources
Connections
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.
14-day free trial · No credit card required