TrueTracked vs TrueROAS
Both track conversions server-side, show which ads drove them, and price on monthly revenue. TrueROAS is built for Shopify and WooCommerce stores. TrueTracked covers stores and lead gen, for less, with Meta Conversions API on every plan. Here's the honest, feature-by-feature comparison.
What each tool actually is
TrueTracked
Tracking + attribution for stores and lead gen
TrueTracked installs from a Shopify app, a WordPress plugin or one script, and tracks leads from GoHighLevel, Stripe and ThriveCart too. Meta Conversions API is on every plan from $39/mo, enriched with SignalBoost™, and the attribution dashboard is $79/mo for up to $50K of monthly revenue.
TrueROAS
Attribution app for DTC stores
TrueROAS is an ad attribution app for Shopify and WooCommerce stores, priced on monthly revenue, with ads and creative tools built in. It is free under $10K a month; Basic is $149/mo for stores doing $40K to $100K a month, with Meta Conversions API as a $49/mo add-on there and included from Pro at $299/mo.
TrueTracked vs TrueROAS, feature by feature
| TrueTracked | TrueROAS | |
|---|---|---|
| Built for | Ecommerce and lead gen | Shopify and WooCommerce stores |
| Attribution at $50K revenue a month | $79/mo | $149/mo (Basic) |
| Meta Conversions API | Every plan, enriched with SignalBoost™ | $49/mo add-on on Basic, included from Pro ($299/mo) |
| Server-side tracking only | $39/mo (500 orders) | Not listed |
| Lead gen sources | GoHighLevel, Stripe, ThriveCart, WordPress forms | Not listed |
| Pricing based on | Orders or monthly revenue | Monthly tracked revenue |
| Free plan or trial | 14-day, no card | Free under $10K/mo, 14-day trial |
| Best fit | Ecom + lead gen businesses | DTC stores wanting an all-in-one suite |
Attribution for $79/mo at $50K a month, with Meta Conversions API on every plan. TrueROAS Basic is $149/mo, plus $49/mo for Meta Conversions API.
Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.
Where TrueTracked comes out ahead
Attribution for less at the same revenue
At $50K of monthly revenue, TrueTracked's attribution dashboard is $79/mo. TrueROAS lists Basic at $149/mo for stores doing $40K to $100K a month.
Meta Conversions API on every plan
Included from $39/mo and enriched with SignalBoost™. On TrueROAS Basic it is a $49/mo add-on, and it is included from Pro at $299/mo.
Stores and lead gen in one tool
Track Shopify, WooCommerce and WordPress stores, plus leads from GoHighLevel funnels, Stripe, ThriveCart and WordPress forms, each tied back to the ad that drove it.
Start with tracking from $39/mo
Server-side tracking on its own, for up to 500 orders, then add the attribution dashboard at $79/mo when you need it.
When TrueROAS is the better pick
TrueROAS is an all-in-one attribution app for DTC stores, and for a small store its free plan is hard to beat. Stick with TrueROAS if:
- You run a small store under $10K a month and want its free plan
- You want ads management and creative tools inside your attribution app
- You want a monthly strategist call included on a higher plan
- You run Shopify or WooCommerce only, with no lead gen to track
If you want attribution for less at your revenue, Meta Conversions API on every plan, or lead gen tracked too, TrueTracked is the better fit.
How to switch from TrueROAS
Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.
Install TrueTracked
Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.
Connect your platforms
Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your TrueROAS setup carries on untouched.
Compare the two side by side
TrueROAS keeps running while TrueTracked fills its attribution dashboard. You compare both on real data before you commit to anything.
Make the switch
Turn off TrueROAS's sends to Meta and Google, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.
TrueTracked vs TrueROAS, answered
Common questions about choosing between TrueTracked and TrueROAS. Still unsure? Reach out and we'll give you a straight answer.
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