TrueTrackedTrueTracked
Source
WordPressWooCommerce+TrueTracked

Attribution and conversion tracking for WordPress and WooCommerce

The TrueTracked plugin tracks your site on your own domain, sends every paid order from your server, and ties each one back to the ad that drove it. No code, no DNS setup.

Once it is live, you can ask your store data questions in Claude or ChatGPT.

Get StartedRead the setup guide
WordPress plugin

One plugin, one click to connect

Download the TrueTracked plugin from your dashboard, upload it to WordPress, and click Connect. First-party tracking, server-side orders and attribution start right away, without a developer.

  • No code edits
  • No DNS or subdomain setup
  • Block and classic checkout
  • 14-day free trial, no card
Get StartedSee Pricing

What you get

First-party on your own domain, no DNS setup

The plugin sets the visitor cookie from your own WordPress server, and if a browser blocks tracking, events go through a path on your own site. No DNS records, no subdomain, nothing technical to configure.

Orders sent from your server

Every paid order, including bank transfer and cash on delivery, is sent from WordPress in the background, so it counts even when the shopper's browser blocks tracking.

Enriched conversions for your ad platforms

Orders carry the customer details your store already has. Switch on Meta, Google Ads or TikTok in TrueTracked and they get better data to optimize on, wherever enough first-party identifiers exist.

Profit, not just revenue

Product costs sync from WooCommerce's Cost of Goods or the common cost plugins, so every order shows profit next to its revenue.

What gets tracked

Everything a shopper does, from the first page view to the paid order. The browser records the visit, and your server sends the order, so an ad blocker or a closed tab after payment does not cost you the sale.

  • Page views, with ad click IDs and UTMs
  • Product views
  • Cart views
  • Add to cart
  • Remove from cart
  • Checkout started
  • Purchases, from the browser and your server
  • Orders, with items, totals and payment method
  • Bank transfer, cheque and cash on delivery orders
  • Refunds, cancellations and order edits
  • Emails typed into any form
  • Customer logins and sign-ups
  • Product costs, for profit per order

How WooCommerce orders get attributed

The plugin remembers which visitor reached checkout, and the order your server sends carries that link. Each sale is matched back to the visit, campaign and ad that produced it.

The browser purchase and the server purchase share the order ID, so each order is counted once. When a customer logs in or types their email, their visits on other devices are connected to the same person.

WooCommerce
WooCommerce
TrueTracked
Meta
Meta
Google Ads
TikTok
TikTok

Not running a store? It works on any WordPress site

Lead gen, service and booking sites get the same plugin. Without WooCommerce it tracks visits, ad clicks and form leads, and store tracking switches on by itself if you add WooCommerce later.

  • Page views, ad click IDs and UTMs on every page
  • Emails from contact, newsletter and other forms
  • Logins and sign-ups, to connect visits across devices
  • The same first-party setup, with no DNS changes

Set up WordPress and WooCommerce in four steps

  1. 1

    Download the plugin

    In your TrueTracked dashboard, open Settings, Integrations, WordPress / WooCommerce, and download the plugin.

  2. 2

    Upload and activate it

    In WordPress, go to Plugins, Add New, Upload Plugin. Install the zip and activate it.

  3. 3

    Click Connect to TrueTracked

    Open Settings, TrueTracked, click Connect, and pick your workspace. Tracking starts right away, with no code and no DNS changes.

  4. 4

    Place a test order

    Confirm it appears in your dashboard with its source attached.

Full walkthrough: WordPress and WooCommerce installation guide →

WordPress and WooCommerce FAQ

How the TrueTracked plugin behaves once it is installed. Still unsure? Reach out and we will give you a straight answer.

No. First-party tracking works on your own domain as soon as you connect. The plugin sets the visitor cookie from your own WordPress server, and if a browser blocks TrueTracked, events are sent through a path on your own site instead (this needs WordPress permalinks set to anything other than Plain). Orders are sent from your server. A custom tracking domain is optional, and you can add one later from your TrueTracked dashboard.

Yes. On any WordPress site it records page views, ad clicks and UTMs, and picks up the emails visitors type into forms, which suits lead gen and service businesses. Store tracking turns on by itself when WooCommerce is active.

Yes. It works with the WooCommerce Cart and Checkout blocks, the classic checkout, and High-Performance Order Storage.

Yes. An order is sent to TrueTracked the first time it becomes processing, completed or on hold, so bank transfer, cheque and cash on delivery orders count as sales while they wait for payment.

The plugin sends the order's new state, so refunds, cancellations, edits and later payments update your TrueTracked dashboard. The conversion is never sent to your ad platforms a second time.

Product costs come from WooCommerce's own Cost of Goods feature when it is on, or from the common cost plugins (Cost of Goods by SkyVerge, Cost of Goods for WooCommerce by WPFactory). Your catalog syncs automatically whenever a product changes, so each order shows profit next to its revenue.

The script loads asynchronously, and orders and products are sent in the background with WooCommerce's Action Scheduler, so checkout never waits on TrueTracked.

Not by default. Logged-in administrators and shop managers are skipped, and you can change that list on the plugin's settings page.

From your TrueTracked dashboard, under Settings, Integrations, WordPress / WooCommerce. It needs WordPress 6.5 or later, PHP 7.4 or later, and a site served over https.

Related integrations

Where WooCommerce data gets sent

MetaMetaGoogle AdsTikTokTikTokMicrosoft AdsMicrosoft Ads

Other sources

ShopifyShopifyWixWixStripeStripeCustom Website
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