Sharif Ujjaman
Founder of TrueTracked · Tracking, Attribution and Paid Ads Specialist
Sharif Ujjaman is the founder of TrueTracked. He has spent seven years implementing conversion tracking and attribution for businesses running paid ads, most of it fixing measurement that was already broken.
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Posts by Sharif Ujjaman
What Is First-Party Tracking and Why It Matters in 2026
First-party tracking collects conversion data from your own domain instead of an ad platform's. Here is what that changes, mechanically, and what it does not.
· 4 min read
How to Set Up Server-Side Conversion Tracking for Shopify
Step-by-step guide to implementing server-side conversion tracking on Shopify. Learn about Meta CAPI, Google Measurement Protocol, TikTok Events API, and event deduplication.
· 2 min read
Understanding Attribution Models: First Click vs Last Click
Learn how first-click and last-click attribution models work, their strengths and weaknesses, and how to use both to make smarter ad budget decisions.
· 3 min read
Why Your Ad Platform ROAS Numbers Are Wrong
Ad platforms over-report revenue by 30-60%. Learn why Facebook, Google, and TikTok double-count conversions and how to calculate your true ROAS.
· 3 min read
How to Set Up Meta Conversions API (Facebook CAPI)
A complete guide to implementing Meta's Conversions API for better Facebook ad tracking. Covers setup, event matching, deduplication, and troubleshooting.
· 3 min read
Google Ads Enhanced Conversions: What They Are and Why You Need Them
Learn how Google Ads Enhanced Conversions use hashed first-party data to improve conversion tracking accuracy and campaign optimization.
· 3 min read
TikTok Events API: Server-Side Tracking Setup Guide
Complete guide to setting up TikTok's Events API for server-side conversion tracking. Learn about authentication, event payloads, and optimization tips.
· 3 min read
iOS 14+ and Ad Tracking: What Changed and How to Adapt
How Apple's App Tracking Transparency reshaped digital advertising. Learn what changed with iOS 14+, its impact on ad platforms, and how to recover lost data.
· 3 min read
First-Party Data vs Third-Party Data: What Marketers Need to Know
Understand the difference between first-party and third-party data, why third-party data is disappearing, and how to build a first-party data strategy for your brand.
· 3 min read
How to Calculate True ROAS Across Multiple Ad Platforms
Stop guessing your real ROAS. Learn how to deduplicate conversions across Meta, Google, and TikTok to calculate your actual return on ad spend.
· 3 min read