The 5 best TrueROAS alternatives in 2026
TrueROAS is built for Shopify and WooCommerce stores and priced on monthly revenue. TrueTracked is priced the same way, for less: attribution is $79/mo at $50K a month against TrueROAS Basic at $149/mo, Meta Conversions API is on every plan, and it tracks lead gen as well as stores.
Best overall value
TrueTracked
Attribution from $79/mo at $50K of monthly revenue, with Meta Conversions API on every plan.
Who TrueROAS is for
TrueROAS is an all-in-one attribution app for DTC stores, with ads and creative tools built in and a free plan under $10K a month. The real question is what you pay at your revenue, and whether you also need leads tracked.
Stay with TrueROAS if
- You run a small store under $10K a month and want its free plan
- You want ads management and creative tools inside your attribution app
- You want a monthly strategist call included on a higher plan
- You run Shopify or WooCommerce only, with no lead gen to track
Look elsewhere if
- You want attribution for less: $79/mo at $50K of monthly revenue
- You want Meta Conversions API on every plan, not as an add-on
- You run lead gen, alone or alongside a store
- You want server-side tracking on its own from $39/mo
What to look for in a TrueROAS alternative
Before you pick, these are the four things that actually matter when you replace TrueROAS. The first one decides most of the rest.
The price at your revenue
Revenue-priced tools are easy to compare like for like. Check the plan you would actually be on at your monthly revenue, not the headline entry price.
Conversions API on the plan you buy
Sending conversions to Meta server-side is the core of the job. Check it is included on your plan, and whether each conversion is enriched for better matching.
Built for your business model
Store-only tools model online orders. If you also run lead gen, funnels or bookings, check that leads are tracked to the ad that drove them.
A way to start smaller
If you only need server-side tracking today, check whether you can start there and add the attribution dashboard later.
The 5 best TrueROAS alternatives
Five tools that cover the jobs people use TrueROAS for, ranked by all-round value, with the kind of business each one fits best.
TrueTracked
Best value, ecom and lead genTrueTracked is priced on monthly revenue like TrueROAS, for less: the attribution dashboard is $79/mo for up to $50K a month, and Meta Conversions API is on every plan, enriched with SignalBoost™. It tracks stores on Shopify, WooCommerce and WordPress, plus leads from GoHighLevel, Stripe and ThriveCart, with a 14-day free trial.
Try TrueTracked
ThoughtMetric
Best all-features e-commerce suiteThoughtMetric is marketing attribution for e-commerce, with every feature on every plan, including post-purchase surveys and AI connectors. It's priced by pageviews, from $99/mo for 50,000. Best for store-only brands that want everything bundled.
See the full TrueTracked vs ThoughtMetric comparison
Triple Whale
Best Shopify analytics suiteTriple Whale is a broad ecommerce analytics suite: dashboards, LTV, and forecasting, plus a full data warehouse and SQL editor for deep, technical reporting. It's more of a full BI platform than a focused tracker, and pricing scales with revenue. Best for Shopify brands that want that whole stack.
See the full TrueTracked vs Triple Whale comparison
WeTracked
Best budget Shopify trackerWeTracked is an affordable server-side tracker for Shopify and WooCommerce that sends enriched conversions back to your ad platforms. It's tracking-first, with a basic overview rather than a full attribution dashboard, and no custom tracking domain. Best if you run a store and all you want is cheap conversion tracking.
See the full TrueTracked vs WeTracked comparison
Hyros
Best for high-ticket funnelsHyros is an enterprise attribution platform built around identity-level tracking, tying touchpoints to a person across devices and into calls and CRM records. It fits info products and high-ticket offers closed on sales calls, and it's priced behind a sales call.
See the full TrueTracked vs Hyros comparisonTrueTracked vs TrueROAS comparison
Our top pick against TrueROAS, side by side, so you can see exactly where the value is.
 TrueTracked |  TrueROAS | |
|---|---|---|
| Built for | Ecommerce and lead gen | Shopify and WooCommerce stores |
| Attribution at $50K revenue a month | $79/mo | $149/mo (Basic) |
| Meta Conversions API | Every plan, enriched with SignalBoost™ | $49/mo add-on on Basic, included from Pro ($299/mo) |
| Server-side tracking only | $39/mo (500 orders) | Not listed |
| Lead gen sources | GoHighLevel, Stripe, ThriveCart, WordPress forms | Not listed |
| Pricing based on | Orders or monthly revenue | Monthly tracked revenue |
| Free plan or trial | 14-day, no card | Free under $10K/mo, 14-day trial |
| Best fit | Ecom + lead gen businesses | DTC stores wanting an all-in-one suite |
Attribution for $79/mo at $50K a month, with Meta Conversions API on every plan. TrueROAS Basic is $149/mo, plus $49/mo for Meta Conversions API.
Pricing and features as of October 2026, from each vendor's public pages. “Not listed” means not mentioned there.
How to switch from TrueROAS to TrueTracked
Move over without a tracking gap. TrueTracked only reads until you switch TrueSignal on, so you compare both on live data before anything changes.
Install TrueTracked
Add TrueTracked with the Shopify app, the WordPress plugin or one script, with TrueSignal switched off. It starts capturing sessions, touchpoints, and click IDs without sending anything to your ad platforms.
Connect your platforms
Enter your pixel IDs and API tokens for Meta, Google Ads, TikTok, or GA4. Nothing is sent back yet, so your TrueROAS setup carries on untouched.
Compare the two side by side
TrueROAS keeps running while TrueTracked fills its attribution dashboard. You compare both on real data before you commit to anything.
Make the switch
Turn off TrueROAS's sends to Meta and Google, then switch TrueSignal on. Conversions go back enriched with SignalBoost™, with the attribution dashboard already populated.
How to choose
All five are solid tools. The right TrueROAS alternative comes down to what your business actually tracks. Here's the quick version.
You want enriched server-side tracking and attribution at a lower price, for ecom, lead gen or both.
You run a store only and want every feature, surveys included, on every plan.
You run a Shopify brand and want a broad, technical BI suite (SQL, data warehouse, forecasting).
You run a Shopify or WooCommerce store and only need low-cost conversion tracking.
You sell info products or high-ticket offers closed on calls and need deep call and CRM attribution.
TrueROAS alternatives, answered
Common questions about switching from TrueROAS. Still unsure? Reach out and we'll give you a straight answer.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.
14-day free trial · No credit card required