Snapchat
Send server-side conversions to the Snapchat Conversions API and give Snap the signal it needs to find buyers.
Snapchat
TrueTrackedServer-side conversions for Snapchat
Snapchat traffic is mobile and app-heavy, which is exactly where browser pixels lose the most data.
Conversions API
Purchases go to Snapchat server-side, not through a pixel that may never fire.
Deduplicated Events
Browser and server events are matched so Snapchat does not count a sale twice.
Better Optimisation
More complete conversion data means Snap can find more of the right people.
Snapchat loses the most to blocked pixels
Its audience is mobile-first and privacy-heavy, so browser-only tracking undercounts Snapchat more than most channels.
Every attributed purchase is sent back to Snapchat with its value.
Events originate from your own site rather than a third-party pixel.
Judge Snapchat on attributed revenue, not on its own reported numbers.
Server-side sending is unaffected by ad blockers and tracking prevention.
See where Snapchat sits in journeys that finish on another channel.
Add your Snapchat details once and conversions start flowing.
How It Works
Connect Snapchat in four steps.
Add Your Credentials
Enter your Snapchat pixel and access token in TrueTracked.
Install the Pixel
Add the tracking script so purchases can be attributed.
Enable Sending
Turn on server-side conversions for Snapchat.
Scale What Works
Use attributed revenue to decide what Snapchat really earns.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.
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