Pinterest
TrueTrackedServer-side Pinterest conversions
Pinterest tag data is often incomplete. TrueTracked sends conversion events server-side so your Pinterest attribution is accurate and complete.
Conversions API
Send events server-to-server directly to Pinterest Conversions API, bypassing ad blockers and browser tracking limitations.
Complete Coverage
Capture every conversion that the Pinterest tag misses due to browser privacy settings or ad blocking software.
Deduplication
TrueTracked automatically deduplicates tag and server events to keep your Pinterest conversion counts clean.
Accurate ROAS
Match actual store revenue against Pinterest ad spend for a ROAS number you can rely on to make scaling decisions.
Customer Matching
Send hashed customer data with every event to improve Pinterest match rates and audience quality.
Real-Time Events
Conversion events are sent to Pinterest in real time, keeping your campaign optimization signals fresh and accurate.
The attribution Pinterest doesn't give you
Complete conversion data sent directly to Pinterest so your campaigns learn from real purchase signals.
Send purchase and lead events directly to Pinterest Conversions API, bypassing browser-based tracking gaps.
Capture the conversions that Pinterest tags miss due to ad blockers, iOS changes, or privacy settings.
Match real revenue from your store against Pinterest ad spend to see the true impact of your campaigns.
TrueTracked automatically deduplicates tag and server events so Pinterest never double-counts conversions.
Richer conversion signals help Pinterest improve your campaign targeting and find more buyers.
Connect your Pinterest Ads account and enable server-side events from your TrueTracked dashboard in minutes.
How It Works
Get server-side Pinterest conversions running in four simple steps.
Connect Pinterest Ads
Link your Pinterest Ads account to TrueTracked from your dashboard.
Install the Pixel
Add TrueTracked to your site to capture first-party visitor and conversion data.
Enable Conversions API
Activate the Pinterest Conversions API and configure which events to send server-side.
Scale with Confidence
Use accurate Pinterest attribution data to optimize campaigns and grow profitably.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.