Google Analytics 4
TrueTrackedServer-side GA4 events
The GA4 browser tag misses a portion of your events. TrueTracked sends events server-side via the Measurement Protocol so your analytics data is complete.
Measurement Protocol
Send events directly to GA4 server-side using the Measurement Protocol, completely bypassing browser limitations.
Ad Blocker Bypass
Capture analytics events from visitors using ad blockers or strict browser privacy settings that would block the GA4 tag.
Event Deduplication
TrueTracked deduplicates browser tag and server events so your GA4 event counts stay accurate.
Conversion Tracking
Send purchase and lead conversion events to GA4 with complete order data for accurate revenue reporting.
First-Party Data
Enrich your GA4 events with first-party customer data captured by TrueTracked for richer reporting.
Real-Time Events
Events are sent to GA4 in real time so your analytics reports are always up to date and complete.
The complete GA4 data you're missing
Your GA4 tag misses events from visitors with ad blockers or strict browser settings. TrueTracked fills the gap server-side.
Send events to GA4 server-side using the Measurement Protocol, bypassing ad blockers and browser limitations.
Capture the analytics events that the GA4 tag misses due to ad blockers, cookie restrictions, or browser privacy settings.
GA4 reports reflect all conversions and events, not just those captured by the browser tag.
TrueTracked handles deduplication between browser tag and server events so GA4 counts stay clean.
See GA4 analytics data alongside your ad attribution data in TrueTracked for a complete picture.
Connect your GA4 property and start sending server-side events in minutes from your dashboard.
How It Works
Get server-side GA4 events running in four simple steps.
Connect GA4 Property
Link your GA4 property to TrueTracked using your Measurement ID and API secret.
Install the Pixel
Add TrueTracked to your site to capture first-party visitor and event data.
Configure Events
Choose which events to send to GA4 server-side alongside your browser tag.
Get Complete Data
Watch your GA4 reports fill with complete, accurate event data from all visitors.
Track smarter. Grow faster.
Get clear insights into what drives your sales with TrueTracked.